RIVERO HERRERA, Virna. Estructura, estrategias y las fuerzas psíquicas del poder. El amor y la tesis de la formación de la identidad política. []. , 8, pp.91-107. ISSN 2223-3032.

Politics is one of the most important dimensions of social life, which is the power core. In this paper we argue that the power structure of the social representations (social-cognition) and the psychic forces, they referto love, seduction, persuasion, suggestion, persuasion, contagion, expectations, prestige, generosity, advertising and marketing and personal history, where love is the psychic force that unites the other, for this reason is <<the love>> which is located behind the power. While it is the power that is behind identities, such as gender identity, socio-cultural and professional. One or more of these identities will become the basis of political identity.

: Politics; Socio-cognition; Psychic Forces of Power; Love and Power; Identity Politics.

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