Abstract

ARROYO GONCALVES, Carlos M.. Modos de investigar los fenómenos sociales. Punto Cero [online]. 2006, vol.11, n.12, pp.35-42. ISSN 1815-0276.

The presenttext provides distinctive information regarding the quantitative and qualitative methodologies, which are the most used forms -in social sciences in general and particularly in communications-  to tackle different issues and/or social events. The main idea revolves around the fact that there is no better methodology in order to do research, but just a more accurate form according to necessities or circumstances.

Keywords : Quantitative methodology; qualitative methodology; research process; techniques.

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