Abstract

AVILA SANCHEZ, Eduardo. The new media ecosystem and narratives: a real chance to transmedia and crossmedia journalism in Bolivia. Punto Cero [online]. 2020, vol.25, n.40, pp.75-88. ISSN 1815-0276.

From the technological changes through a traditional media real crisis, this paper looks forward an understanding of the emerging of internet as a fifth state and a theorical look of media ecology, which propose the concept of a media ecosystem, where media is converging, generating new communication and taking apart the linear logic of aged mass media theories. These ecosystems involve all media, new and traditional; but they have their own characteristics, that make, the before called audience, a new universe, user centered now known as prosumators. Therefore, new narratives have borned featuring multimedia and multitasking; the crossmedia and transmedia concepts have become in a new way of narrative, involving prosumators in its construction. Journalism as a practice and concept that is based on storytelling, dig in these changes and adapt them to its practice, and is arranged a new opportunity to get closer to the citizen. At last, paper analyze the current Bolivian situation on this transformation, and gets closer to indeed in its media ecosystem reality, getting to know if there is an auspicious environment to develop and dabble on these new narratives.

Keywords : Media Ecosystem; Journalism; Transmedia; Crossmedia.

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