Abstract

MERCADO MERCADO, Judith Vania  and  CAVAZOS ARROYO, Judith. Analysis of three demographic variables in the purchase of tour packages to Bolivia via the internet by South American tourists. Perspectivas [online]. 2018, n.42, pp.161-176. ISSN 1994-3733.

This research explored the effect of gender, age and nationality in confidence in tourist packages, means of payment, concern for the privacy of the information, attitude towards the offers and promotions online and travel services purchase intent via the internet to 120 South American tourists who visited Cochabamba, Bolivia. We found that the gender impact on confidence in the means of payment and nationality affects the attitude to the offers and promotions and the concern for the privacy of the information.

Keywords : Demographics; tourism; online shopping.

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