Abstract

BUSTOS MAGNE, Natali Sthefani  and  ALMEIDA CARDONA, Rodrigo. Adoption of the use of mobile banking in the city of Cochabamba. Perspectivas [online]. 2023, n.52, pp.85-110.  Epub Nov 01, 2023. ISSN 1994-3733.

Mobile banking in recent years has grown, becoming a banking channel allowing customers to carry out transactions through mobile devices 24 hours a day, seven days a week, providing customers with a more accessible and faster service.

The objective of the present investigation is to apply a model that has acceptable levels of reliability that allows identifying the adoption variables of the use of mobile banking, for which the model of the unified theory of adoption and use of technology 2 was used, which was established in a theoretical and original way by Venkatesh (2012).

The model was tested using the information collected through a survey through Google Forms, applying the structural equation model (PLS-SEM). in order to clarify what factors determine the use and adoption of mobile banking by the banking user. The results show that the variables facilitating conditions, habit, social influence and hedonic motivation influence the intention to use, but the habit and the intention to use influence the behavior of use.

Keywords : mobile banking; financial entities; model of the unified theory of adoption and use of technology 2.

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