Abstract

RODRIGUEZ, Jorge Antonio Ramírez; RIVAS, Denís Leonor Mendoza  and  SALAZAR, Edwin Johny Asnate. Competitiveness of the blueberry agro-export industry in Peru, 2015-2019. Rev. Inv. Cs. Agro. y Vet. [online]. 2024, vol.8, n.22, pp.256-272.  Epub Jan 20, 2024. ISSN 2664-0902.  https://doi.org/10.33996/revistaalfa.v8i22.263.

Peru has experienced significant growth in the production and export of blueberries in recent years, which has significantly contributed to the country's economy. Therefore, the objective of this research was to explain the influence of local and international strategic determinants on the competitiveness of the peruvian blueberry agro-export industry. The study is comparative and longitudinal, and uses the scientific hypothetical-deductive model of the double diamond of competitiveness, comparing: Peru and Chile in the period 2015-2019. The results show that, in 2015 and 2016, Chile was more competitive than Peru because it had global strategic determinants of greater value, which was corroborated by the corresponding Relative Competitiveness Valuation Index (IVCR). In 2017, 2018, and 2019, Peru was more competitive than Chile because it had global diamonds of greater value, which was corroborated by the corresponding IVCR. In 2015, the competitiveness of the peruvian blueberry agro-export industry was 36.65% lower than that of Chile, and in 2019, Peru was 51.25% higher than that of Chile. Therefore, it is concluded that the lower cost of factors, greater demand, greater quality of suppliers and related sectors, as well as greater business rivalry, determine the greater competitiveness of the peruvian blueberry agro-export industry.

Keywords : Global competitiveness; Cranberry agroexport industry; Competitive advantages; Relative competitiveness; Blueberry agroexport industry; Competitiveness.

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