Abstract

TEIXEIRA DE FREITAS, Renata Oliveira. The surface, touch and comm un ¡catión actions in surface design. Rev. aportes de la comunicación [online]. 2016, n.20, pp.15-21. ISSN 2306-8671.

Abstract The aim of the present work is to investígate the tactile communicational identity of surface design. As a communication tool that approaches the object and its users, surface design is inserted in a market context in which purchasing values extend beyond mechanical performance, embracing spheres of intangible contents. Surfaces are considered to be active interfaces, capable of establishing communication through sensitive codes. Therefore, the importance both of the content of the transmitted information and of the transmission itself are relevant matters in the intangible sphere of the living context and should be considered in a surface design project. The scope of this investigation covers the general issues of a design project, which involve the culture and the market environment, as well as the specific issues of the surface design practice. The authors chosen to support the discussions concerning the communication systems and the emotional experience market are: Fontenelle (2002), Lazzarato (2001), Negri (2001) and Görz (2005). Regarding matters of perception and cognition, the works of Nicolelis (2008) and Flusser (2008) were consulted.

Keywords : Communication; surface design; semiotics and cognitive sciences; creative process critique.

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