Abstract

MONROY GALINDO, Adriana. Traditional Artwork in a post-photographic era: presence of sculptures on Instagram. Rev. aportes de la comunicación [online]. 2021, n.31, pp.45-62. ISSN 2306-8671.

Abstract We live in a post-photographic era characterized by an overabundance of images and photographs on the Internet. In this context, it is necessary to stop and think about the influence and the role of certain images on the intersubjectivity of todays society. Every day, millions of people share photographs of artwork on their social networks. Through the circulation of these images, art pieces are constantly exposed to new mediatization processes, that challengesschemes designed by cultural institutions. We seek to understand the way that social media users represent traditional art, and how the production of meaning is transformed by a re-signification through shared pictures. Therefore, the purpose of this article is to answer the question of possible new meanings that traditional artwork might acquire from its reproduction on social media in a post-photographic context. This document helps to classify and order photographys based on unifying parameters, specifically from classic sculptures on Instagram. Semiotics analysis was used to study the ways in which traditional art pieces are incorporated into self-expression processes. This tool allowed a proper identification of repetitions in variables to create new genres.

Keywords : Mediatization; Traditional Artwork; Technical Image; Technical Reproduction; Social Networks; Post-photography.

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