Resumen

BURBANO CERON, José María  y  GONGORA LEMOS, Ivonne. Network marketing. Conceptualization, origin and identification of companies use it. Oikos Polis [online]. 2022, vol.7, n.1, pp.74-97. ISSN 2521-960X.  https://doi.org/1056274/op.2022.v.7n1.4.

Network marketing, also known as multilevel marketing, network marketing or network marketing, is a distribution system or form of marketing that moves goods and / or services from the manufacturer to the consumer through a network, in which sellers are remunerated not only by the sales that they generate but also by the sales generated by the sellers that are part of its structure. It is used by many companies to distribute their products and / or services, where a network of consumers is created that becomes multipliers of sales, through recommendation and good testimonies. The purpose of this is to conceptualize what network marketing is, what is the origin of network marketing, its advantages and disadvantages, as well as to identify the companies that apply this model in Santiago de Cali.

Palabras clave : Network marketing; Multilevel; Network market; Distribution; Profitability.

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