Resumen

MENDOZA SALDANA, Claudia; MENA FARFAN, Kart Vladimir  y  SANTOS CORNEJO, Lynley Mylena. DIGITAL MARKETING IN THE IMPULSE OF SALES IN SOCIAL NETWORKS AMONG ENTREPRENEURS IN TUMBES IN THE YEAR 2020. Punto Cero [online]. 2023, vol.28, n.46, pp.77-95.  Epub 01-Jun-2023. ISSN 1815-0276.  https://doi.org/10.35319/puntocero.202346200.

The main objective of this research is to "Determine the influence of digital marketing on sales in RR.SS. among the entrepreneurs of Tumbes in the year 2020". Regarding the methodology, the type is explanatory correlational. The approach is quantitative with a non- experimental design and cross section. A questionnaire addressed to the sample that is made up of 60 entrepreneurs is used as an instrument. The results show that the degree of influence is "good", with 87% regarding sales, while 10% classify it as "regular". In addition, only a frequency of 3 entrepreneurs considered it "excellent". It is concluded that there is an influence of digital marketing on sales in RR.SS. among businessmen tumbes.

Palabras clave : digital marketing; flow; loyalty; feedback; functionality; sales.

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