Resumen

MARIACA, Cecilia. Five Adaptations of Søren. Rev Cien Cult [online]. 2018, vol.22, n.41, pp.173-180. ISSN 2077-3323.

The Graphic Design Department of Universidad Católica Boliviana produced the billboard for the film Søren, by director Juan Carlos Valdivia. This text deals with the work process carried out to produce the work entrusted, resorting to the concept of adaptation of the relationship which exists between literary texts and cinema, but in this instance applying the relationship between films and billboards. The second part describes the work process done by the professional team of the department, which resulted in five billboard proposals, all of them based on the notion that the billboard was to employ a particular concept of the film developed through a graphic solution that was to be relevant, powerful and alluring.

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