Resumen

GUERRERO CUCAS, Andrea Nataly  y  VILLARREAL SALAZAR, Fernando Javier. Human mobility of shopping tourism on the ecuadorian-colombian border. Investigación y Negocios [online]. 2020, vol.13, n.22, pp.78-87. ISSN 2521-2737.

Abstract The objective ofthis article is to characterize human mo-bility in the Colombian Ecuadorian border area, which is mobilized from the north and center of Ecuador, motivat-ed by the low prices of items and services found in the cities closest to the northern border of Ecuador, Ipiales and Pasto. The results define the population that is mobilized ac-cording to the following variables, origin of people, gen-der and age range, main destination by cities, travel hours incurred, time spent in the border area; exactly like the province of Carchi in Ecuador and the department of Nariño in Colombia, place and investments in lodging, food and durable goods, leisure and recreation expenses, among the most fundamental. Regarding the perception of quality of mobility people, they have been defined as visitors and not as tourists, although from many points of view, the information found in this article can be the basis forthe development of ac-tions that can offer recreation activities that improve the visiting experience of the mobilized. In the final part of this work, the inferential analysis is included that incorporates the quantification performed based on the results of the field obtained, and that is measured per 1000 visitors in the border area, with the objective that the indicator can be multiplied by the actual figures of people crossing the border at various times and thus obtain updated measurements. Finally, the reader is warned that it is necessary that these results can be read through knowing the main driv-er of human mobility, which for the exchange rate of US dollars to Colombian pesos, in the case of this study cor-responding to the rate official that forthe days of the up-rising corresponds to 3,441.40 perUSdollarfromAugust 17 and 18, 2019. With this exchange rate, purchases are quoted through electronic means, while there is an informal market for physical money exchange, in which case the rate will be taken at 3100 Colombian pesos for each US dollar.

Palabras clave : Human Mobility; Shopping Tourism; Border.

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