Resumen

RODRIGUEZ MARTINEZ, Jerges Felipe. Geomarketing is an opportunity for business analytics. Investigación y Negocios [online]. 2020, vol.13, n.22, pp.103-110. ISSN 2521-2737.

Abstract: This document aims to provide a conceptual approach and a reflection on the concept of Geomarketing, emphasizing and referring to the two main fields of knowledge that compose it, as well as the sciences that complement it to respond to its scientific and social participation. This interest in presenting a clear and updated concept is essentially to explain its main fields of application and the opportunities it offers today in relation to the technological advances of the last 20 years.

Palabras clave : Geomarketing; Geography; Marketing; GIS; Technology.

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