Resumen

CARRANZA LOPEZ, Belizabeth Virginia. Electronic commerce and business competitiveness in the travel and tourism agencies of Puno. Impulso [online]. 2024, vol.4, n.6, pp.14-24. ISSN 2959-9040.  https://doi.org/10.59659/impulso.v.4i6.26.

An observational, quantitative and correlational research was carried out to determine the relationship between electronic commerce and business competitiveness. The Obregón questionnaire was used to measure the electronic commerce variable and the Jerí questionnaire for business competitiveness, both instruments were applied to a probabilistic sample of 74 travel and tourism agencies. It is found that for electronic commerce, 73.0% consider that security is almost always important; distribution 66.2% and the use of segmentation 58.1%. In relation to business competitiveness, 41.9% consider that they sometimes opt for innovation; 70.3% almost always opt for technology and 64.9% almost always lean towards commercial agility. It is concluded that the implementation of e-commerce services can allow travel agencies to reach a broader audience of potential customers through the Internet, in addition to improving the purchasing experience and reservation management, which in turn makes that the operational management of the company is more efficient.

Palabras clave : Marketing; Travel agencies; electronic commerce; business competitiveness; technology; tourism.

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