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Revista Aportes de la Comunicación y la Cultura
versión impresa ISSN 2306-8671
Resumen
MEJIA WILLE, Noelia. Uses, habits, attitudes and user experiences of university students in their audiovisual consumption of Netflix. Rev. aportes de la comunicación [online]. 2018, n.25, pp.49-62. ISSN 2306-8671.
Abstract In the television and film context, the consumption of audiovisual content via streaming is growing rapidly worldwide, positioning Netflix as the most widespread and widely used platform as distributor and creator of content. The present work deals with the description of the uses, habits, attitudes and user experiences of the audiovisual consumption of Netflix in university students of the city of Santa Cruz de la Sierra from the approaches of media ecology and media convergence. The research shows that Netflix is a popular and desired medium among university students. Netflix as an environment allows a use with characteristics of technological convergence, portability, interoperability, customization and adaptability to spatial and temporal restrictions; which strengthens, empowers and introduces new audiovisual consumption habits. The user becomes a more active agent since it is not limited to consuming content but interacts with the medium and other users and can even create content and generate an impact in the industry. The medium fulfills expectations, is practical and attractive but the relational link between the medium and the user is fragile and is based on the motivation of the consumption of pleasures as the ultimate goal.
Palabras clave : Netflix; online audiovisual consumption; media ecology; media convergence.