Resumo

CAMACHO PEREDO, Lea Nathalia. An army on Twitter: The interactive phenomenon of the fandom ARMY - BOLIVIA, on the Twitter account @TEAMBO7 during the months of September to October of 2021. Punto Cero [online]. 2022, vol.27, n.45, pp.71-87.  Epub 30-Dez-2022. ISSN 1815-0276.  https://doi.org/10.35319/puntocero.20224543.

The increasing use of social networks has reconfigured the social sphere, postulating cyberspace as a new space for social interaction where digital communities are formed from similar groups, fandoms. The research aims to explain the interactive phenomenon of the ARMY - BOLIVIA fandom between the months of September and October of 2021 in @TEAMBO7 Twitter account, based on the reasons of cultural consumption, types of publications according to format and content, and interaction from these posts. This through an explanatory research and a mixed methodology. It was found that fandoms make up proactive digital communities made up of prosumers around their consumer object with common and shared norms, values and rules based on consensus that trigger actions around the digital world.

Palavras-chave : Cultural consumption; cultural behaviour; interactive communication and social networks (online).

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