Resumo

QUISBERT PINEDO, Lorena; RAMOS FERNANDEZ, Rafaela; PENALOZA MADRID, Heisol Nicol  e  HERMOSA RAU, Ariane Daniela. "RED FLAG IF IT BREATHES": RED FLAGS SPEECH ON TIKTOK DURING THE MONTH OF WOMEN FROM 2021 TO 2022. Punto Cero [online]. 2023, vol.28, n.46, pp.51-63.  Epub 01-Jun-2023. ISSN 1815-0276.  https://doi.org/10.35319/puntocero.202346176.

The term red flag has gained popularity in the last year thanks to the social network TikTok. Being a relatively new term, there is no agreement on what it means or what it specifically refers to. In fact, no research has yet been carried out to study this new phenomenon, especially during the month of March, in which women are celebrated. For this reason, it is important to know and understand how the flag network is conceived and built. This research studies the discourse that is generated around the term "red flag" in videos published during March 2021 and 2022 that have the hashtags #redflags and #8m. The 100 most popular videos published during that time are analyzed. From a mixed approach, it is concluded that the videos are mostly focused on the field of love, that the predominant language is emotional, and that the recipients share the opinions or emotions expressed in the videos.

Palavras-chave : red flags; discourse; TikTok; 8m; videos.

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